ABOUT*

Hello there, my name is Wil Gonzalez and I'm a creative art director originally from Bogotá, but currently based in Madrid. Over the years, I've had the opportunity to work with numerous regional and global brands such as Coca-Cola, Procter & Gamble, Lenovo, Jhonson & Jhonson, Tetra Pak, Santander Bank, Carrefour, WWF, Chrysler, Hasbro, Bimbo, and many others. My main focus has been on developing art direction for campaigns and brand communications across various media platforms, including both online and offline environments. I've also gained valuable experience in social media, traditional media, shopper marketing, direct marketing, and other related areas.

Throughout my career, I've had the opportunity to work in different countries and regions, including EMEA, North America, Latin America, and the Caribbean. I've worked for companies such as Leo Burnett Colombia, Proximity BBDO Colombia, Findasense Colombia, and more recently, Findasense Spain.

Besides my work as an art director, I'm also an illustrator with a passion for exploring diverse styles. I've been drawing since I was six or seven years old and continue to do so today. If you'd like to get in touch with me, please feel free to reach out to me via email at wigcwigc@gmail.com or connect with me on Instagram using my handle @wilgowil.

Additionally, I'm also an avid musician, and love spending my free time composing and recording music. I find that it provides a great creative outlet and allows me to explore creative languages in my head. If you're interested, I'd be happy to share some of my music with you. Just let me know!

Thank you for taking the time to read about my experience!

EXPERIENCE

Padre Group Spain I Sr. art director I 2023 - Pr.
Findasense Spain I Head of art I 2021 - 2023
Findasense Spain I Sr. art director I 2016 - 2021
Findasense Colombia I Regional art director I 2014 - 2016
Proximity BBDO Colombia I Sr. art director I 2011 - 2014
Leo Burnett Colombia I Art director I 2010 - 2011
Infovía CRM Colombia I Jr. art director I 2008 - 2010

RECOGNITIONS

2023
Inspirational - 1 Bronze (Mejor uso de medios digitales)
Best In Auto - 1 Bronze (Best digital)

2019
Fepi (Festival Internacional de la Publicidad Independiente) - 1 Gold (Innovación en medios)

2018
WINA - 1 Gold (Promo activation)
WINA - 1 Silver (Outdoor Activation)
WINA - Best network of the 2018

2015
Premios Iberoamericanos Social Media - 1 Gold

2013
Proximity Worldwide Awards - 1 Silver
Ojo de Iberoamérica - Short List
El Dorado (Colombia) - Short List

2012
New York Festivals Awards - 1 Silver
FIAP - 2 Gold
FIAP - Young Creatives - 1 Silver
Effie Awards - 1 Bonze
Behance Apreciation Award
Behance Portfolio Reviews 2012 (Colombia)
El Dorado (Colombia) - 1 Gold
El Dorado (Colombia) - 1 Silver

2011
Ojo de Iberoamérica - 1 Silver
New York Festivals Awards - 1 Finalist
Cannes Young Lions (Colombia) - 1 Bronze
FIAP - 1 Finalist
Ads of the world (May) - 1 Silver
NOVA (Colombia) - 2 Silver
NOVA (Colombia) - 1 Bronze

2009
Caracol de Plata Hispanoamérica - 1 Gold

2008
Ministerio del Medio ambiente Colombia (Eco - Food Campaign) - 1 Gold

PRESS
Adforum x2
iab spain
LatinSpots
Ads of the world x2
Behance Served Sites x 4
Wacom Gallery
El Tiempo Newspaper (Printed version)
Produ.com

↑Back to Top